Should companies still exhibit and attend trade shows?

/, Trade Show/Should companies still exhibit and attend trade shows?

Trade shows are not only allowing exhibiting and networking with other companies but when your company attends trade shows you can explore how other companies are carrying on their businesses as well as you may get to know about the latest products and services that can help your company. Trade shows always come up with an environment where companies healthily compete for business. Often, by attending a trade show, you can figure out which companies sell what they are looking for, and which solution is the best for them, all in just one day! Trade Shows are the best avenue to attract the attention of people and increase the client base.
Startups can also get maximum benefits by attending a trade show. It will help them to compete with big brands and know about the industry and trends. Most of the time startups take a display booth on rent if budget is limited. Companies many times arrange 6-7 meetings per day, make 100s of cold calls or send thousands of emails per day. Each of these tricks has lower success rates than the leads generated at any trade shows. You can directly speak with a minimum of 10 new prospective customers per hour and get the opportunity to explain to them your product face top face and know their feedback.
Even if you don’t end up closing the deals, trade shows are extremely useful to create networking, keeping pace with the latest industry trends, meeting your competitors and picking up a couple of tricks.
As with most marketing efforts, the shift has occurred where it is more about cross-channel efforts to take into account the different channels a prospect can come through and engage with. The business always needs face-to-face interaction with clients, trade shows facilitate a way for companies to interact and engage with a very targeted audience. Below are the benefits you can get by exhibiting in a trade show:

Obtaining customer feedback:

Trade shows offer the perfect opportunity to discuss with attendees on countless topics. You can answer their questions. You can understand the buyer’s expectations. If you put little effort and spend some more time at the booth you can get valuable data and solutions about some of your company’s most puzzling problems.

Gathering competitive database:

Attend shows to explore the challenges that are faced by your customers and what services & products are available to them in the industry. A tradeshow is the best place to gather competitive and overall industry database. You can analyze such valuable data in all aspects to craft new competitive threats and industry trends and to cleverly draft marketing strategies.

Introducing New employees to the industry:

The trade show is the perfect place that gives new employees exposure to the industry they are going to work in. Exhibits, learning sessions, and other events provide new employees countless opportunities to meet key individuals within your industry, build relationships with existing customers and prospects, create a network and to seek valuable information.

Find partners and form strategic alliances in your industry:

If you could manage time during the show to talk to other exhibitors, you could come up with a vital business opportunity. Opportunities that might have otherwise gone unexplored.

By |November 30th, 2019|Exhibition, Trade Show|
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